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Zeno Space

This Is

Signage, branding concepts & print / web layouts for an industrial fabrication shop turned eclectic creative event space in Los Angeles.

My Role Was

Design
Brand Development
Coordination
Art Direction
Production
Fabrication
Installation

The Fabrication Shop Turned Event Venue

Veteran design studio and fabrication shop Ilan Dei Studio, along with their similarly experimental tenants Chromasonic and Food Shop, have occupied occupied the distinctively plotted warehouse at 2100 Zeno Place in the historic arts district of Venice, CA for decades. During that time, the highly adaptive industrial space has doubled as a versatile creative hub for the area's eclectic arts and performance community, fittingly called Zeno Space.

Now seeking to focus it's identity as gallery, creative community center and rentable event venue, IDS's name-sake Ilan Dei commissioned me to develop a distinctive brand for Zeno Space. While the new brand had to feel thoughtful and contemporary, it was important it not fall out of step with the building's industrial look and un-fussy feel.

No items found.

The Fabrication Shop Turned Event Venue

Veteran design studio and fabrication shop Ilan Dei Studio, along with their similarly experimental tenants Chromasonic and Food Shop, have occupied occupied the distinctively plotted warehouse at 2100 Zeno Place in the historic arts district of Venice, CA for decades. During that time, the highly adaptive industrial space has doubled as a versatile creative hub for the area's eclectic arts and performance community, fittingly called Zeno Space.

Now seeking to focus it's identity as gallery, creative community center and rentable event venue, IDS's name-sake Ilan Dei commissioned me to develop a distinctive brand for Zeno Space. While the new brand had to feel thoughtful and contemporary, it was important it not fall out of step with the building's industrial look and un-fussy feel.

Design Details, Click To Expand

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1. Logo & Brand Development

A) The logo design selected by the client from a batch of early studies. This would be used to drive signage as well as print & digital layouts

B) Simple print studies for a standard business card and B1 flyer to explore the expanded feel of the selected logo

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2. Size A2 Poster Studies

C) Three 18x24" poster study variants, using the artist roster and verbiage of a recently closed exhibition at Zeno Space titled "Intrinsic Blooms"

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3. Signage Parameters
D) Front Entrance Sign - Mounted greeting sign above the small front entrance
E) Garden Entrance Sign - A sign doubling as a wayfinding aid, mounted to the side of the building yet visible from the front entrance. It's main purpose was indicating to visitors that the second entrance is through the alley (E2)
F) Modular Signs - A system of smaller, modular signs which conform to the layout of ZenoSpace’s existing grid of perforated, bolt-mounted and removable 2x4 foot yellow acrylic panels

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4. Front / Garden Entrance Signs
D) A Jet-Cut Steel Sign, hard-mounted against a crudely-painted white field. After exploring different application media, the client gravitated towards the stark contrast of polished type against the raw, almost improvisational feeling of an unrefined band of paint, reflecting the space's industrial yet adaptable nature
No items found.
No items found.
5, 7. Modular Sign Display

F) Wanting to build on the existing display structure in front of the building, the client asked for a system of easily manufactured signs that could nest over-top it's 2x10 grid of 2x3' bolt-mounted panels (F3)

F2) The client also wanted a welcome plaque mounted overtop the bottom-leftmost grid panel, nearest the large garage-style entrance where guests often waited before an event

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6. Site Map & Booking Page

G) The last crucial detail was a QR code engraved into the welcome plaque, so visitors could scan to see a labeled map of the space and an offer to book for private events, for which I also created the assets and layout

‍

1. Logo & Brand Development

A) The logo design selected by the client from a batch of early studies. This would be used to drive signage as well as print & digital layouts

B) Simple print studies for a standard business card and B1 flyer to explore the expanded feel of the selected logo

‍

2. Size A2 Poster Studies

C) Three 18x24" poster study variants, using the artist roster and verbiage of a recently closed exhibition at Zeno Space titled "Intrinsic Blooms"

‍

3. Signage Parameters
D) Front Entrance Sign - Mounted greeting sign above the small front entrance
E) Garden Entrance Sign - A sign doubling as a wayfinding aid, mounted to the side of the building yet visible from the front entrance. It's main purpose was indicating to visitors that the second entrance is through the alley (E2)
F) Modular Signs - A system of smaller, modular signs which conform to the layout of ZenoSpace’s existing grid of perforated, bolt-mounted and removable 2x4 foot yellow acrylic panels

‍

4. Front / Garden Entrance Signs
D) A Jet-Cut Steel Sign, hard-mounted against a crudely-painted white field. After exploring different application media, the client gravitated towards the stark contrast of polished type against the raw, almost improvisational feeling of an unrefined band of paint, reflecting the space's industrial yet adaptable nature
5, 7. Modular Sign Display

F) Wanting to build on the existing display structure in front of the building, the client asked for a system of easily manufactured signs that could nest over-top it's 2x10 grid of 2x3' bolt-mounted panels (F3)

F2) The client also wanted a welcome plaque mounted overtop the bottom-leftmost grid panel, nearest the large garage-style entrance where guests often waited before an event

‍

6. Site Map & Booking Page

G) The last crucial detail was a QR code engraved into the welcome plaque, so visitors could scan to see a labeled map of the space and an offer to book for private events, for which I also created the assets and layout

‍

Events at Zeno Space

Periodic events, gatherings, performances and gallery shows came to be a natural extension of the experimental work and sensory experiences being explored by Zeno Space's permanent residents.

In addition to the intimate gastronomic pop-ups of Food Shop and the engrossing experiential light environments of Chromasonic, Zeno Space came to host nearly every genre of live event ranging from workshops and product launches to flea markets and live dance.

Events at Zeno Space

Periodic events, gatherings, performances and gallery shows came to be a natural extension of the experimental work and sensory experiences being explored by Zeno Space's permanent residents.

In addition to the intimate gastronomic pop-ups of Food Shop and the engrossing experiential light environments of Chromasonic, Zeno Space came to host nearly every genre of live event ranging from workshops and product launches to flea markets and live dance.

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No items found.

B2 Poster Study

In order to demonstrate the versatility of a proposed design direction, I mocked-up a poster template with three variants highlighting work from different artists, based on the actual roster of an upcoming art show.

In particular I wanted to showcase the compositional potential of certain design motifs such as opaque color fields, parenthetical type structures and simple framing devices as a means of reflecting Zeno Space's role in housing works of art and providing visitors with a direct line of sight to local artists.

B2 Poster Study

In order to demonstrate the versatility of a proposed design direction, I mocked-up a poster template with three variants highlighting work from different artists, based on the actual roster of an upcoming art show.

In particular I wanted to showcase the compositional potential of certain design motifs such as opaque color fields, parenthetical type structures and simple framing devices as a means of reflecting Zeno Space's role in housing works of art and providing visitors with a direct line of sight to local artists.

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