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Folded Forms

This Is

Branding, art direction, and a robust product visualization effort for marketing and launching a distinctive new product line.

My Role Was

Design
Brand Development
Coordination
Art Direction
Production
Fabrication
Installation

Marketing An Optically Singular Product

By the time I joined Blik studio in 2019 they had effectively perfected the design and fabrication process for analog lenticular installations, which use perspective and geometry to display two interlaced images that align in-and-out of view based on the user's vantage point.

Now seeking to expand the spectacular and still niche design capability's reach, both as a stand-out custom display option and a high-end consumer product, Blik tasked me with designing a stand-alone brand identity for our analog lenticulars in advance of launching a new lenticular product line featuring artwork by the German design studio, Kapitza.

No items found.

Marketing An Optically Singular Product

By the time I joined Blik studio in 2019 they had effectively perfected the design and fabrication process for analog lenticular installations, which use perspective and geometry to display two interlaced images that align in-and-out of view based on the user's vantage point.

Now seeking to expand the spectacular and still niche design capability's reach, both as a stand-out custom display option and a high-end consumer product, Blik tasked me with designing a stand-alone brand identity for our analog lenticulars in advance of launching a new lenticular product line featuring artwork by the German design studio, Kapitza.

Design Details, Click To Expand

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1. Initial Branding Study

A) The abbridged logo designed after settling on my interlaced lenticular-style Folded Forms logo (B)

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2. Product Page Mock-Up

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3-10. Flagship Artwork by Kapitza

All 8 original styles for our flagship consumer product line were designed by the iconic graphic artist team Kapitza, who's studio is based in Berlin.

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I provided minor art direction on behalf of Blik and narrowed their initial package of 16+ proposals to these final 8 styles which we felt brilliantly exploited the lenticular medium in beautiful new configurations.

No items found.
No items found.
1. Initial Branding Study

A) The abbridged logo designed after settling on my interlaced lenticular-style Folded Forms logo (B)

‍

2. Product Page Mock-Up

‍

3-10. Flagship Artwork by Kapitza

All 8 original styles for our flagship consumer product line were designed by the iconic graphic artist team Kapitza, who's studio is based in Berlin.

‍

I provided minor art direction on behalf of Blik and narrowed their initial package of 16+ proposals to these final 8 styles which we felt brilliantly exploited the lenticular medium in beautiful new configurations.

Blik Studio Lenticulars

While lenticular displays advocate for themselves spectacularly when seen in physical space, describing, marketing and previewing their effects to the un-initiated had been an on-going challenge for our studio.

To solve this, one of the first stationary applications of my new brand assets was a product spec. sheet targeted at architects and potential retailers. The brief 6-page booklet covered everything from optical properties to materials and prospective installation sizes.

Blik Studio Lenticulars

While lenticular displays advocate for themselves spectacularly when seen in physical space, describing, marketing and previewing their effects to the un-initiated had been an on-going challenge for our studio.

To solve this, one of the first stationary applications of my new brand assets was a product spec. sheet targeted at architects and potential retailers. The brief 6-page booklet covered everything from optical properties to materials and prospective installation sizes.

No items found.
No items found.

Digital Product Photography

The last critical piece of marketing material for the consumer product side of Folded Forms was product photography. While our studio had no shortage of dazzling professional photos of our custom lenticular installations in action, their retail operation, which relied on highly editable digital product mock-ups, had yet to find a scaleable solution to generating augmentable product images from skewed angles or 2-point perspective.

As it happened, I'd been eager to try out 3D modeling softwares with photo-realistic render engines, and the low-poly structure of our bracketed lenticulars wound up being a great beginner-friendly sculpting excercise. After lighting and rendering a few credible-feeling product images against bare walls, I moved up to assembling lightly furnished living room sets in order to preview our new product line in any style and from any perspective.

On top of their limitless use as editable product mock-ups and promotional materials, we now use my models for pre-vis on large-scale custom lenticular projects.

Digital Product Photography

The last critical piece of marketing material for the consumer product side of Folded Forms was product photography. While our studio had no shortage of dazzling professional photos of our custom lenticular installations in action, their retail operation, which relied on highly editable digital product mock-ups, had yet to find a scaleable solution to generating augmentable product images from skewed angles or 2-point perspective.

As it happened, I'd been eager to try out 3D modeling softwares with photo-realistic render engines, and the low-poly structure of our bracketed lenticulars wound up being a great beginner-friendly sculpting excercise. After lighting and rendering a few credible-feeling product images against bare walls, I moved up to assembling lightly furnished living room sets in order to preview our new product line in any style and from any perspective.

On top of their limitless use as editable product mock-ups and promotional materials, we now use my models for pre-vis on large-scale custom lenticular projects.

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